indie games promo & publishing services for cool games
indie games promo & publishing services for cool games
indie games promo & publishing services for cool games
PR and Marketing projects we helped on
More: Lonely Mountains: Downhill, Jenny LeClue, Nimbatus, VirtuaVerse, Welcome To Elk, Bury Me, My Love, Legend of Keepers, The Gardens Between, Paper Beast, Darkside Detective 2, Eloh, Embr, Fugl, Monster Prom, Euclidean Skies, Marz: Tactical Base Defense, reky, The Flower Collectors, Sea Salt, Teenage Blob and Pigeon Simulator.
Games we co-publish
How we help indies
We know that every game is unique, so we focus on doing what makes the most sense for each game we work on. Sometimes that means getting covered by websites, sometimes it’s reaching out to content creators and streamers, sometimes community and social media presence is the goal and once in a while a game will require thinking outside the box.
More often than not it’s all of these things in different amounts, so we created three different options to help get your game out there!
Option 1
PR & Marketing Retainer
Our “all-in” monthly retainer. We’ll put our heads together and figure out how we can boost your beautiful indie game’s presence and work with you to bring it to the right people. Services included in our monthly retainer contract include:
- Full PR & Marketing plan
- Game description and positioning overview
- Store page optimisation (Steam & Console)
- Press mail drafting & outreach (English, German & French)
- Influencer mail drafting (English, German & French)
- Influencer outreach (Twitch, YouTube & Facebook Gaming)
- Review code distribution
- Coverage tracking and reporting
- Social media & community strategy and guidance
- Discord server set up, review and guidance
- Detailed feedback on asset creation (trailers, gifs)
- Assistance in drafting major social media updates (twitter, imgur & reddit focus)
- Guidance on current gaming events and awards to apply for
- The team is available Monday to Friday via Slack (yours or ours), Discord or Skype to answer questions. Emails are cool too if you prefer that!
Option 2
PR & Marketing Consulting Call
Sometimes you don’t need a full package of hands-on help but just want to pick the brains of some people that spend way too much time looking at Steam, comparing sales stats, watching trailers and making gifs.
A one-off consulting call usually takes a few hours where we discuss whatever you seek advice for (ideally it’s indie game related as we are not so good at giving advice on other life situations).
Possible topics to discuss include PR plans, positioning advice, review of pitch decks, guidance for DIY PR and marketing campaigns, asset ideas, social and community strategies and much more.
Option 3
Steam page review
A great Steam page can make all the difference for indies. We monitor the ever-changing and algorithm-driven storefront extremely closely, and our Steam page reviews give you advice, information, and recommendations that will ensure your page follows the latest Steam trends and tricks. Topics we tackle in a store page review:
- Text review and recommendations
- Asset review and recommendations
- Steam tags
- Curator Connect advice
- Steam streaming advice
- Back-end tips
- Developer/Publisher page setup support
- Sales & Bundle recommendations for post-launch
Our free PR podcast
Promoting indie games is hard! Very hard!
In our new Podcast series, the Future Friends Games team share insights from years of marketing, PR, community and social media management for indie games, from high-level principles to detailed case studies.
Latest episode
Our free PR talks
About us
We (that would be Thomas Reisenegger, Paul Nadin, Alex Chinchen and Kris Wingfield-Bennett) are based all over the UK, and after working together for a while we founded Future Friends Games in 2017. We love indie games, and we started the company to help get them the attention they deserve.
About Thomas
Before Future Friends I have worked on the promotion of over 30 games; from big titles like League of Legends to indie hits like Northgard & Blackwood Crossing. I’m also a regular speaker at international industry events like GDC (five times, still nervous every time), EGX Rezzed, Digital Taipei, and IndieCade Europe about gaming PR. You can watch some of my talks here.
In my free time, I like going to gigs (a lot) and watching bad TikToks (even more)
About Paul
After perfecting the art of steak in a previous life as a chef, my games industry career has taken me from journalist and critic to content creator and livestreamer, through community and social media management for a big MMO and into PR.
Career highlights before Future Friends include working on games like Magic: The Gathering, SMITE, Paladins, WildStar, recording dialogue for a game in my living room, doing nothing but writing puns for 3 straight days and being famous in Las Vegas for about a week.
About Alex
I stumbled into the games industry mostly by accident back in 2008, and after spending 8 years at Square Enix managing European & Global PR campaigns for everything from Final Fantasy XIV to Just Cause 3, decided to leave AAA and the bright lights of London behind to work with indies instead.
Outside of Future Friends I’m mostly busy living in the middle of the Cornish woods, making things out of trees, brewing weird beers, keeping bees, and high fiving all of the woodland creatures who venture into my garden.
About Kris
Kris has worked in indie games PR and marketing for years and lives on the peaceful Jurassic Coast of England (no dinosaur sighting yet, sadly). Besides having played every management game ever released he is an expert in community building and basically lives on discord, is a Games Advisor for MakeAWishUK, and advocate for mental health topics.
When Kris is not managing indie games he also manages his tiny cute dog Pepper who has almost as many Twitter followers as he does and stars in various indie games.
Contact
Got questions? Interested in finding out more? Say hi!
Mail: hello(at)futurefriendsgames.com